Ready to hang with us and curious to hear our story? Please, meet the heroes first.
TACRAI was founded in 2023 by two friends united by their shared sense of beauty, love of fashion and insatiable curiosity, marking the birth of a captivating adventure.
Meet the Duo
Mia Belor, Co-Founder & CFO
Location: Sofia, Bulgaria
Education: Brunel, London, UK
Favorite Mood: Feeling Content
Hobby: Perfumes, Plants
Mia began her career as a brand strategist and graphic designer for later developed two fashion companies, where she gained expertise in e-commerce, merchandising, branding, and fashion. She currently splits her time between London and Sofia, overseeing various aspects including creative direction, design, merchandising.
Pamela Petkova, Co-Founder & CMO
Location: Sofia, Bulgaria
Education: Business Academy, Aarhus, Denmark
Favorite Mood: Free
Hobby: Hiking, Reading
Pamela has always been passionate about the ins and outs of marketing ranging from fashion to software. Always up for a new challenge and her love for fashion, led to the beautiful collaboration which you see today. You can find her spending her time between Bulgaria and different locations around the world taking care of our digital presence and community building.
TACRAI is a unique world that connects dreams and reality, intimacy and universality, where creativity is free to flow.Like the fruit we're named after, TACRAI (fig) is deep, complex, and sweet, with its own sentiment of philosophy. It's also the ideal bite for sunny mornings or sophisticated dinners. You love figs as much as we do? Let's dive into the brand's ideology.
Our brand was born as a tribute to the symbiosis of passion and sacrifice, of
re-birth
Fig Symbolism
Triggered by the symbols, we did further research on the fig and we were obsessed by the similarities it shares with our brand views.
The first mention of a fig leaf to cover nudity is in the Book of Genesis, well into the later fourth century, where fig leaves were bound directly to the story of the Garden of Eden.
From the famous fig leaf that is connected directly to Queen Victoria; Romulus and Remus, the founders of ancient Rome, suckled by a she-wolf under a fig tree, through Michelangelo’s “David” given to the Queen by the Grand Duke of Tuscany where the fruit is a precious detail, fig tree and fruits were always surrounded by mysticism, mystery, and magic.
